The Resource Copywriting, Rob Bowdery

Copywriting, Rob Bowdery

Label
Copywriting
Title
Copywriting
Statement of responsibility
Rob Bowdery
Creator
Subject
Genre
Language
eng
Summary
Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing
Member of
Cataloging source
UKM
Dewey number
659.1 BOW
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Basics advertising
Copywriting, Rob Bowdery
Label
Copywriting, Rob Bowdery
Publication
Note
"n. the creative process of writing text for advertisements or publicity material" - Title page
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Bibliography note
Includes bibliographical references (p. 173)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
12365158
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=nlonzsd&isbn=9782940373680&upc=&oclc=%28Sirsi%29%20UH162126/LC.JPG
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'UH_CENTRAL': 'https://ent.kotui.org.nz/client/en_AU/upperhutt/search/detailnonmodal/ent:$002f$002fSD_ILS$002f0$002fSD_ILS:1338263/ada'}
Extent
175 pages
Isbn
9782940373680
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
  • (Sirsi) UH162126
  • (OCoLC)213114092
  • (OCoLC)213114092

Library Locations

    • Upper Hutt LibraryBorrow it
      844 Fergusson Drive, Upper Hutt, 5140, NZ
      -41.1259757 175.0685953

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