The Resource Advertising and the mind of the consumer : what works, what doesn't, and why, Max Sutherland

Advertising and the mind of the consumer : what works, what doesn't, and why, Max Sutherland

Label
Advertising and the mind of the consumer : what works, what doesn't, and why
Title
Advertising and the mind of the consumer
Title remainder
what works, what doesn't, and why
Statement of responsibility
Max Sutherland
Creator
Subject
Language
eng
Summary
By the time we die, we will, on average, have spent 18-months of our lives watching TV commercials! Advertising is an established and ever-present force and yet, just how it works remains something of a mystery. This book reveals the secrets of successful campaigns from a wide range of media - including print, TV, and internet. Using a number of well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why. This is an essential volume for anyone who wants to understand how advertising works and why it influences us
Cataloging source
ANL
Dewey number
659.1 SUT
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Advertising and the mind of the consumer : what works, what doesn't, and why, Max Sutherland
Label
Advertising and the mind of the consumer : what works, what doesn't, and why, Max Sutherland
Publication
Note
Previous edition: 2000
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
12775555
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=nlonzsd&isbn=9781741755992&upc=&oclc=%28Sirsi%29%20UH171105/LC.JPG
Dimensions
23 cm.
http://library.link/vocab/discovery_link
{'UH_CENTRAL': 'https://ent.kotui.org.nz/client/en_AU/upperhutt/search/detailnonmodal/ent:$002f$002fSD_ILS$002f0$002fSD_ILS:1343806/ada'}
Edition
Third revised international editon.
Extent
xii, 366 pages
Isbn
9781741755992
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) UH171105
  • (AuCNLKIN)000043348191
  • (OCoLC)271671461

Library Locations

    • Upper Hutt LibraryBorrow it
      844 Fergusson Drive, Upper Hutt, 5140, NZ
      -41.1259757 175.0685953

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